• Integrity ( Ethics )
• Customer Satisfaction
• Leadership ( Proactiveness )
• Passion
• Ownership ( Commitment )
• Teamwork

Integrity: Earn respect and trust by making your work impeccable and your integrity beyond doubt. Call others on their mistakes. Help them improve themselves.
Passion: Understand the true need of others before you provide them the solution. Do it with sincerity.
Leadership: Create solutions that are the best in their industry or market segment.
Innovate - not for its own sake but for superiority in result.
Mentor - if you are the only one who knows how to do what you are doing, you will keep doing what you are doing. Ensure that you share your knowledge and experience.
Help define our direction, whether it be business, technology or culture.
Ownership: Your work products reflect your attitude, passion etc. Make sure you *own* your tasks. Leave your mark.
Teamwork: Most things of value are created by more than one person. By your display of other core values, earn the trust of the team. Be OPEN - to ideas, suggestions, requests for help, constructive feedback etc. Make others *want* to work with you.